Pioneering AI-Driven Go-To-Market Innovation with Roomie
Want to see how other industry leaders are achieving measurable ROI with Roomie’s Enterprise AI?
Want to see how other industry leaders are achieving measurable ROI with Roomie’s Enterprise AI?
Bayer was one of the first large enterprises in Mexico to seriously invest in digital transformation and innovation beyond traditional IT projects. The company was looking to:
Improve how medical representatives accessed and communicated product information during trade shows and medical congresses.
Lay the foundation for long-term AI adoption across business processes.
At the time, integrating robots and AI into commercial and marketing strategies was still highly unconventional in Mexico.
Roomie partnered closely with Bayer’s Digital Transformation team, delivering multiple innovation and automation initiatives through its Software Factory service.
The flagship project included:
deployed both in a mobile application and a physical service robot.
real-time product specifications, scientific information, and FAQs to medical representatives.
supporting Bayer’s field teams in real-world interactions.
In addition to this flagship initiative, Roomie also developed several other projects for Bayer, focused on:
These projects collectively created the technological and cultural foundation for Bayer’s future AI adoption, even before the Monsanto acquisition
Although this engagement was innovation-driven, it generated clear and measurable ROI:
First-Mover Advantage: Bayer became one of the first companies in Mexico City to integrate robots into its go-to-market strategy, strengthening its innovation leadership.
Improved Field Productivity: Medical representatives accessed accurate product information instantly, reducing reliance on printed materials and manual lookups.
Enhanced Brand Differentiation: The use of physical robots at events significantly increased brand visibility and engagement.
Faster Knowledge Transfer: Consistent, AI-driven messaging reduced human error in product explanations.
Foundation for AI Scale: These early projects enabled Bayer to adopt AI faster in later years, reducing future experimentation costs.
Through its Software Factory services, Roomie helped Bayer move beyond experimentation and into real, ROI-driven innovation. The collaboration demonstrated how early adoption of AI and physical agents can generate immediate business value while preparing organizations for long-term digital transformation.
This case highlights Roomie’s ability to partner with global enterprises not just to automate processes, but to shape the future of how technology is adopted and scaled.