Real Time Insights
Want to see how other industry leaders are achieving measurable ROI with Roomie’s Enterprise AI?
Want to see how other industry leaders are achieving measurable ROI with Roomie’s Enterprise AI?
Bimbo, one of the largest bakery companies in the world, faced a visibility problem in mom-and-pop stores, which represent a crucial sales channel in LATAM. Unlike modern retail chains, these small shops offered almost no structured data about consumer behavior:
What age groups preferred certain items?
How could they compete with local competitors offering instant promotions?
Roomie deployed its Real-Time Insights module, powered by state-of-the-art computer vision and agentic AI, across 50 pilot stores.
This solution gave Bimbo 360° visibility into consumer habits inside stores, something previously impossible.
Identified age and gender of store visitors.
Monitored dwell time and product interaction to identify preferred items by demographic segment.
Compared consumption habits across different geographic zones.
Enabled real-time discount triggers at the point of sale (e.g., personalized promotions) to influence purchasing decisions immediately.
Within just the first 50 stores, the impact was measurable and significant:
+18% Sales Lift: Personalized, real-time promotions increased product uptake at the point of decision.
+25% Competitor Win-Back: Discount triggers directly reduced competitor share-of-wallet in pilot regions.
Operational Intelligence: For the first time, Bimbo could segment consumer behavior by age, gender, and zone — enabling smarter product placement and marketing campaigns.
Scalable Business Case: The ROI generated in 50 stores created a business case to expand the deployment to hundreds of stores across LATAM, multiplying the value.
The Real-Time Insights module transformed Bimbo’s traditional mom-and-pop store channel into a data-rich, ROI-driven environment. By combining behavioral visibility with real-time action execution, Bimbo gained:
Competitive advantage at the shelf
Increased
revenues
And a scalable, repeatable model for national rollout
This is ROI-first Enterprise AI in action — proving that insights alone are not enough; it’s about acting in real-time to capture value.